Here’s to hoping this virus situation will dissipate soon so we can all get back to work and life as we knew it. I get the rest, which is great, but wondered what it means opening with that line. I agree with you completely. No, it’s just an opinion whether we like it or not. But isn’t this type of asshattery the domain of Millennials rather than older people? I don’t understand what image they were going for here. I’m not even saying that a bird is a bad idea. Being stuck in traffic they get out of the car and start running toward the dealership to inform the customer that liberty mutual could save her money by customizing her. I can’t say which one bothers me more, Limu Emu and Doug or the Pinocchio commercials. Thanks for the kind words, Dilemma. This yellow button down shirt comes in sizes 2T to size 20. Nobody hates emus. Unfortunately, the goal of advertising is seldom simply “to get people talking.” The problem for Liberty Mutual is, a whole lot of people find these ads obnoxious. Limu Emu Doug On Twitter Must Be The Wrong Emu Limu Is. Thanks for reading, Shirley! That’s the only point. . LiMu Emu & Doug On Twitter: "Friends Don't Let Friends Limu Emu Start Saving With A Free Custom Quote Liberty Mutual, Mutual Insurance. But what did we get? Did you happen to try Progressive’s Name Your Price Tool? Now that I have, yeah — it’s another dire “what-were-they-thinking?” moment. Haha. What, do you work in their marketing dept? But to me the comments mainly seemed of little value other than to vent one’s dissatisfaction. Car Insurance Advertisments There’s tons of LiMu Emu and Doug ads, but which one are YOU? From a car-insurance company? I’m with you, Robert. It’s nice to see you again! But hey, marketers love to chase shiny new toys. A ton of people were outraged by that, with many calling on the Humane Society to investigate Liberty Mutual for animal abuse. . They didn’t listen so this a.m. Easy, Fan of Doug. An emu is unusual and naturally gets your attention. Really? PROGRESSIVE I told them to get rid of FLO and I’ll buy the Insurance. They pull up to a woman on a highway, and Doug tells the woman that he can save her. Perhaps the arrogant insurance marketing hacks at Liberty Mutual or their horrendous agency think that even a horrible commercial that creates controversy due to its horribleness accomplishes some sort of secondary goal of increased brand awareness and name recognition and thus represents a perverse victory. The emu is not the problem. Everyone’s a clown now! Unfortunately I’m not in the market for insurance (have had the same insurance company for the past 45 years!!!). The mute button is my best friend. Let me start by saying that I “get” the advertising prime directive, a corporate version of “…no such thing as bad publicity…” having watched TV ads from their truly primitive genesis in the 50s of my childhood to the manipulative psycho-scientific constructs of today. + Shipping to: 98837. . Yeah, emu rhymes with “LiMu,” and that fits today’s annoying pop-culture trend of combining celebrities’ first and last names to create tacky nicknames: JLo (Jennifer Lopez), JLaw (Jennifer Lawrence), KStew (Kristen Stewart), etc. Oh, Earl, I’m way past the helmets. Hi, Barry. But given how many people I see searching the Internet for “LiMu Emu’s wife” — well, who’s to say they’re wrong. Now they have the Limu emu which is so totally inane and annoying (that may be a little redundant). All of these commercials are annoying, because they don’t tell me a thing I actually need to know. Last question. Would anyone at Liberty Mutual care to respond? I think the idea of advertising is to attract customers, not repel them. Ä0 d2 'w4 1`6 ; 8 D¶: Nð YK> bå@ lRB v D hF ˆ—H ’bJ œ L ¥ñN ¯ßP ¹tR ²T ËŠV Õ X ß…Z ê \ ô@^ ýo` Õb d Vf # h ,yj 64l @ n Ióp SÔr ]Ft g(v pÔx z9z ƒ“| Œë~ –®€ ‚ … Which in this case, adds up to 40,000 “Liii-berty”s sung at the end of their terrible commercials. Ever wondered what your alt mode would be if you were a Transformer? LiMu Emu and Doug "The One That Got Away" LiMu Emu & Doug; Reading. Read it here: Jeez folks, get a life. They are not. They among the worst ever in terms of stupidity, an insult to the intelligence that approaches the patently offensive treatment of race and gender in ads of yesteryear minus the redeeming opportunities for ironic snark. Hands down one of the stupidest ads of all times, Yup. I contacted several lawyers but no one is interested since it’d have to be pro bono. I think among absolutely, irretrievably stupid commercials, these are the champs, hands down! In a series of buddy-cop inspired commercials, LiMu the Emu and his human sidekick Doug are on a mission to educate consumers on Liberty Mutual’s customized insurance plans. Facebook: https://www.facebook.com/libertymutual/ Twitter: https://twitter.com/LibertyMutual. And I can tell you firsthand, My Pillows are legit. I’m a “online posting virgin.” A little embarrassing since I’ve also been a music teacher since 1973, so you can imagine what it might take for an aging boomer such as myself to take “keyboard in hand” as it were. I’m an sick and tired of the stupidity of liberty mutual commercials. I laugh at all of them, and the Emu is stupidly endearing. “LiMu emu……and Doug”! or hottest thing on social media. What can I say? Thanks for reading, Tom, and stay tuned. “Zoltar” by the Statue of Liberty is sort of OK, though. Not sure why all the hate. Limu and Doug feel it is there mission to spread the news that people need to customize their car insurance with liberty mutual, so they only pay for what they need. Thanks for the heads-up on the new ad. They throw their wallet in the water, see 2 people by a railing in front Liberty and jump in water, talk to birds like Dr Doolittle. Bang on, Jim. Remember “Is Ed “Too Tall Jones, um.. Too Tall?”, Thanks for the memories, Monish! The sad thing is in the last couple of weeks everyone seems to be jumping into stupidity commercials. That JINGLE! Well now you can find out! I think you’ve described Liberty’s advertising in a nutshell — lame and incessant. The entire ad industry is filled with people who think they know what they’re doing. And when did they go to the outrageous colors yellow. I’m surprised that so many people don’t like the LimuEmu ads. Got it. Keep that remote handy, and thanks for reading! Because very few ad people in the industry are doing it right. I think they’re adorable! I have always hated their commercials. So that approach makes me very suspicious as a customer. It’s an okay character. It’s important because today’s advertising has become more pervasive, annoying, and intrusive than ever. As if you’ll have to get your claim by going to an old office with yellowed acoustic tile, where someone uses an ancient, old-style terminal screen at a desk while people wait in line. I think these commercials are very entertaining. This is cinder block through the screen set stuff!!! It’s not a great idea, but My Pillow did it better. Endless, ear-ripping repetition is something else entirely. I’m supposed to be the cranky one here. I LOVE LiMu Emu and Doug and hope more of the duo’s commercial are made! I assume these ads born out of and endless string of frustrated emails and memos at the agency over how to deal with the LiMu (LIberty MUtual) account. I’m told that fellow is a rabid right-wing hack. I’ve not read one comment here from anyone who said Liberty Mutual’s advertising gave them a reason to buy. Yes, Bob, Liberty Mutual is really ramping up the frequency of its commercials for the start of the New Year. Hey, Mark. You have to love the way he talks to the bird with complete sincerity. I’m a huge fan of these Limu ads. I can save you.” From the facial expression of the women in the car, they … TV marketing doesn't need to be in a silo. It’s like nails on a chalkboard every time I hear it. Find Members Posts. It’s not the bad writing. Astonishing to me that Liberty Mutual is willing to spend all this money on advertisements that have no real message. Whether Liberty Mutual knows it or not, it’s doing great damage to its brand. NO HE WON’T! — Well, if can keep the annoying jingle and can saturate the airwaves until viewers want to bang their head into concrete, then I’m all in!” So city officials are apparently ignoring all the criticism in these comments. Instead, the strategy is simply to bludgeon people with “Only pay for what you need. Super annoying a lot of folks including me turn the channel when one of their commercials come on. The bird’s name is pronounced e-MEW, not e-MOO. $7.00. Grammar is the least of this campaign’s problems. You may enjoy the commercials, Diane — and if so, good for you. Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. You damn well know the idea is to get a certain market share of drivers who take the bait, and then it becomes a policy of either use this device that tracks everything you do, or pay more. I on the other hand, like the Emu a lot. You damn well know the idea is to get a certain market share of drivers who take the bait, and then it becomes a policy of either use this device that tracks everything you do, or pay more. If you know any colleagues who would like to chime in — send them over! Anonymous, I admire your ability to read so much into the relationship between this earnest and hard-working street cop and his feathered but flightless bird-partner. One platform for fast, accurate, actionable analysis of TV ad performance across linear and streaming. (I understand this setup was an homage to the Right Guard deodorant commercials of the late 1970s, but I guess I am too young to get the joke.). Liberty. Any ideas? Smart advertising. The emu commercials or the Haribro commercials. Only people with a small amount of gray matter would find these commercials humorous. It’s so embarrassing and cringy liberty mutual is trying way too hard to be funny in this skits and it just comes out as a fail. And just like cats, I suspect the marketers at Liberty Mutual will find a new shiny toy soon. No company pays millions and millions of dollars from an ad budget because it doesn’t work and nobody’s watching.You want to address site security for an elementary school that’s effective but doesn’t make you feel like you’re in a prison camp? The next Cranky Ad Review looks at an advertiser that is using real people in its ads–and somehow, still isn’t getting it right. Make sure that you marinate it in a little soy sauce/sherry/cornstarch/sugar first. Hoffman said new commercials are waiting to be aired while shooting remains postponed. I’d say the Gecko dude is winning that PR fight hands down. you should honestly reconsider your advertising campaign. I was thinking nails on the chalkboard, but that one is spot on. I agree with everything you said. The Mill collaborated with Goodby Silverstein & Partners and director Craig Gillespie of MJZ to bring to life LiMu EMu; the new face of Liberty Mutual Insurance. Or the worst, endless people repeating their lives sucked before they got portable oxygen. And Liberty Mutual is one of the worst offenders I know. Hi, David! Guess they have some mentally deficient ad men. So glad you picked up on that. Support your local PBS station with $5 a month, and you get access to thousands of PBS programs, including NOVA, the best science show ever. And now, derivative too with the mascot. I think they don’t make sense. . Yep, with the more recent ads showing LiMu Emu and Doug driving fast and recklessly in cars and on motorcycles, you really have to wonder what the hell this car-insurance company is thinking. I love the LimuEmu and Doug commrrcials! See more Cranky ad reviews | Go back to blog home page. If I post again I hope to be more concise and have better composition. Young copywriters and art directors with no sense of psychology and brand development are self-absorbed in getting an art directors award instead of solving the client’s needs to communicate with their target audience. I want $.05 for every thumbs up on this concept. By The Staff - Mar 9, 2019. Good on you for telling Liberty Mutual what you think, Mark. I have used my remote to silence or change channels but at some point….etc etc etc. And unfortunately, as annoying as the Liberty Mutual commercials are, they certainly have no monopoly in that area. So what reason does anyone have to buy from Liberty Mutual? No. Buy It Now +$5.00 shipping. That’s it. That’s true, Bill. Seems like everything these days is either redundant, or very stupid. Don’t blame the insurance companies alone. But IMO it’s comedy gold. Now you’re talking! I have fantasies about strangling him. You have to be a friggin’ idiot to think that Emu and Doug spots are either funny or entertaining. That the company’s advertising drove you to write your very first Internet post on anything ever is, to me, a sure sign that the people in charge of Liberty’s advertising are no longer attracting potential customers, but repelling them with fire. LiMu Emu & Doug Behind The Scenes. LiMu Emu and Doug are in hot pursuit of customized insurance. In it, Doug stands in front of a crowd as he accepts the key to the city, and we catch a brief glimpse of Doug and Limu Emu’s wives in the audience. Seems softened on purpose. Once divinity of doctrine has been questioned, there is no return to perfect faith. Loud voices and noises? SO ANNOYING !! Helps me to buy evenly divided for and against the same drown it out!!. Mutual are mistaking attention for affection s computer-generated honestly supposed to be pro bono like. Avoid commercials! ) everyone is talking about how bad insurance commercials s/he... Else about Liberty Mutual has removed the link “ comment on the block its.... 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